Healthcare: Awareness Campaign Close-up - Osteoporosis poll to spark interest

Organisation: National Osteoporosis Society

Campaign: National Osteoporosis Month

PR team: In-house

Date: June

Budget: £5,500

The National Osteoporosis Society (NOS) is to release a poll on public awareness of the disease to trigger interest in its forthcoming awareness month in June. The survey, carried out by Tickbox.net, will be promoted alongside data the NOS has already published showing a rise in the prevalence of the disease.

The NOS is targeting both national and regional media via embargoed press releases, but there are no plans to hold media events.

The activity is ultimately aimed at the over-50s - around one in three women and one in 12 men in this group will get osteoporosis.

Markettiers4dc is also working on a radio campaign featuring Dr Hilary Jones and Barbara Windsor, an NOS patron.

The awareness month, which has existed for nine years, will see information leaflets sent to Primary Care Trusts, pharmacies and GPs' surgeries. Meanwhile, some of the NOS's 120 support groups have awareness meetings and events planned, and are promoting them locally. A group in Durham is holding an awareness day on 11 June, to be launched by TV agony aunt Denise Robertson.

The NOS said in January that it was 'broadly satisfied' with mandatory guidance issued to the NHS by the National Institute for Clinical Excellence on osteoporosis drugs, such as Fosamax, Evista and Forsteo.

For more information contact NOS communications and fundraising manager Trevor Reid on 01761 473102.

www.foresightonline.co.uk.

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