The council claims its Newslink service is the first of its kind in the country.
Newslink will issue news releases, arrange press photography and provide media training for club officials and representatives.
It is operated separately from the council's in-house comms team.
'Small community-based sports providers do not have the skills to promote themselves,' said council service development manager for marketing David Whitehouse. 'People do not get involved in fitness classes because they do not know what is on their doorsteps.'