Travelex pushes Wilkinson link-up

Money exchange company Travelex is using M&C Saatchi Sponsorship to promote its partnership with rugby star Jonny Wilkinson.

The brief is to manage the sponsorship and PR activity for Wilkinson, who was unveiled last week as the brand's latest sporting ambassador.

The agency staged the national press launch held at the London Stock Exchange last week and will handle a series of initiatives over the summer, including the publicity around two TV adverts starring Wilkinson.

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