Media Relations: Australian coach bids for business

Australia's most successful cricket coach, John Buchanan, is preparing to raise his profile in the UK business community during this summer's Ashes tour.

He has hired sports PR agency Kohler Communications to manage the task.

Buchanan, 53, is thought to be keen to replicate the success of other former sporting coaches, such as ex-England rugby union coach Sir Clive Woodward, on the business circuit.

Kohler director Rod Kohler said the agency would focus on getting feature coverage for Buchanan in business sections of national newspapers, magazines and broadcast channels on carrying over motivating a successful sports team into the boardroom.

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