Media Relations: What The Papers Say - Glazer's MU deal provokes fan fury

The Financial Times Manchester United story 'Shareholders delighted as tycoon puts club in a league of its own' (14 May) looked a little premature this week, as Shareholders United and fans burned effigies of Malcolm Glazer and threatened sponsor boycotts, alternative merchandise and a growing campaign to 'hit Glazer where it hurts' (MUTV, 14 May).

Even Joel Glazer's attempt to calm Old Trafford's troubled waters - 'We are long-term sports investors and avid Manchester United fans' (FT, 14 May) - generated a furious response from supporters.

'The ignorance of the Glazers about ordinary United fans is astonishing' (Mark Longden, IMUSA, bbc.co.uk, 14 May).

While the Glazer family may indeed have sporting interests, the acquisition was clearly about maximising 'the yield from the global brand that is Manchester United' (Will Hutton, The Observer, 15 May).

The Sunday Times noted 'a logical consequence of football's submission to the naked power of money' (Hugh McIlvanney, 15 May).

Analysis conducted by Echo Research from data supplied to PRWeek from NewsNow. www.echoresearch.com www.newsnow.co.uk.

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