Even Joel Glazer's attempt to calm Old Trafford's troubled waters - 'We are long-term sports investors and avid Manchester United fans' (FT, 14 May) - generated a furious response from supporters.
'The ignorance of the Glazers about ordinary United fans is astonishing' (Mark Longden, IMUSA, bbc.co.uk, 14 May).
While the Glazer family may indeed have sporting interests, the acquisition was clearly about maximising 'the yield from the global brand that is Manchester United' (Will Hutton, The Observer, 15 May).
The Sunday Times noted 'a logical consequence of football's submission to the naked power of money' (Hugh McIlvanney, 15 May).
Analysis conducted by Echo Research from data supplied to PRWeek from NewsNow. www.echoresearch.com www.newsnow.co.uk.