Healthcare: Medihoney plans UK summer holiday push

Medihoney, a maker of antibacterial products derived from Australian and New Zealand honey, is using hsd communications to boost UK awareness of its OTC skincare brands.

The agency is handling a three-month media relations campaign to position Medihoney products, which treat skin conditions such as eczema, as a 'must-have' for the summer holiday period.

The campaign is promoting the range, available in independent pharmacies and some Holland & Barrett shops, to parenting, sporting and lifestyle titles.

Medihoney's clinical products, such as its Antibacterial Wound Gel - which is effective against bacteria, including MRSA, and in March became the first pure, medical honey dressing to be distributed through the NHS Logistics Authority - have formerly been promoted by Spink Consumer Relations.

Spink and hsd are expected to pitch for a fresh PR contract in July, when Medihoney's HQ in Australia confirms budgets for the subsequent 12 months.

Hsd associate director Cerys Evans reports to UK business manager Debra Bucksey.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.