A public consultation that runs until September is under way. It is looking at how to allocate an extra £150m for mental health provision over ten years, and how to boost spending on service changes by £26m a year.
An authority spokesman said the campaign, launched at an event called 'Rally for Recovery' in Luton, will seek to educate people on mental illness.
Five-hundred CD-Roms will be distributed to schools by the authority's 11 Primary Care Trusts.
The organisation will also run regular events in Bedfordshire and Hertfordshire in public places such as shopping centres.
It has also produced a series of booklets outlining the possible changes that could be made to service provision through the consultation.