Rooster snaps up Cheapflights job

Online price comparison service Cheapflights has switched agencies, hiring travel specialist Rooster in place of Mantra to handle its PR in the UK.

Rooster is managing proactive consumer and trade PR, in addition to acting as a press office for cheapflights.co.uk and its sister sites, cheapholidaydeals.co.uk and cheapaccommodation.com.

Liz Faherty, director of business development at Cheapflights, said initial discussions had been held with eight agencies for the contract.

Rooster won a final four-way shootout against the incumbent, KBC PR and Rare Communications.

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