SE backs phone with web gallery

Sony Ericsson (SE) is promoting the launch of its K300i camera phone with a campaign targeting students, developed by iJack Communications.

The online specialist has created a website - shameacademy.com - that encourages students to send in 'off-guard' pictures of friends taken with a camera phone.

Pictures will be posted on the site and rated by users. Each week the most popular picture will bag the snapper a K300i phone.

IJack is part of SE's retained adviser Band & Brown, which is also promoting the campaign.

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