Bulldog business for Brands2Life

Fledgling broadband internet service provider Bulldog has dropped The Red Consultancy as its retained adviser and hired Brands2Life.

Bulldog head of PR Gladys Elia said Brands2Life would handle consumer PR for Bulldog, which operates only in certain regions. This could also include a full commercial launch of the company, although Elia said no firm decision had been taken on whether the company would take this route.

Red was not invited to take part in the three-way pitch for the account.

Founded in 2000, Bulldog was the first UK ISP to sell one, two and four megabyte broadband services and pay-as-you-go broadband.

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