News Brief: Consumer

PepsiCo is reviewing PR strategy for its PJ Smoothies brand. The global food giant bought the Nottingham-based firm in February and has shifted three-year incumbent agency Union PR to a one-month rolling contract. Freud Communications, which already works for Pepsi, is frontrunner to land the account.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.