Diary: Green Party turns to ice for publicity

This election the public has been spared the traditional jumble of canvassers desperate to stand out by dressing up as chickens.

Instead, the Green Party has heralded a new era in political PR tactics - the ice sculpture.

'People normally associate ice sculptures with swans or dolphins on cruise ships,' says The Ice Box managing director Phillip Hughes, whose work for the party was splashed across the broadsheets last weekend.

The Greens commissioned the chilly £1,500 rendering of Tony Blair to go on show on Westminster's College Green last Friday. Its message? 'To show that Blair is melting away before your eyes just like the ice caps,' says Davies Tanner partner Sue O'Gorman, Ice Box's retained agent.

The sculpture is not a new publicity vehicle - brands such as BMW, Tizer, and Guinness are all well versed in its use. The Ice Box has in the past crafted a life-size pub ice sculpture to promote Guinness Extra Cold, and a three-metre-square cube of ice for Absolut Vodka, containing a briefcase filled with £50,000 in cash.

What odds on Blair disappearing from public view before said ice caps?

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