Media Relations: Recruitment giant signs up Citigate

Citigate Communications has been briefed by recruitment firm Randstad to give it a higher media profile.

One of the top four recruitment companies in the world, Randstad wants to position itself as an expert media commentator on European workplace trends.

PR activity will focus on trade media for the office supply, call centre, logistics and light industrial sectors, and will promote the benefits of temporary work to job seekers.

Randstad has previously relied on irregular initiatives such as labour market surveys to gain media coverage.

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