Cake promotes Pot Noodle horns

Unilever has hired Cake to leverage Pot Noodle's risque marketing campaign, themed 'getting the horn'.

The agency is handling consumer and online PR as Unilever bids to create awareness of one million Pot Noodle 'horns', part of an on-pack promotion starting next month.

Cake, which works on other Unilever brands including PG Tips, handled a viral campaign in March for Pot Noodle. It replaces Freud Communications on the core consumer account.

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