The review was called by comms director Nadia Scully, who joined the firm eight weeks ago to 'drive centralisation of PR across EMEA'. She formerly worked at BAE Systems.
'We chose Text 100 because it can scale across Europe. The other agencies (that pitched) could only support us by using partner brands,' she said.
She added that it would reduce the number of PR agencies it uses in individual countries over the next few months from the current 15.
Text 100 landed the £250,000 account after a three-way pitch against Golin Harris and Hill & Knowlton.