Mobile firm Rok calls in Paratus

Mobile phone memory card vendor RokPlayer has hired Paratus PR to promote the first feature-length film available on handsets.

Paratus will aim to generate interest in RokPlayer's technology for the launch of the first mobile phone film, The Shawshank Redemption.

Agency co-founder Dominic Shales said he would focus on attracting the 'iPod generation' and young commuters.

Paratus has also won a brief to promote SIM4travel, a mobile phone operator that offers cheap international call rates to the UK on its SIM cards. It plans to promote the product to young people who are 'wedded to their mobiles' while abroad.

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