Top 150 - 2005: Top performers

HIGHEST FEE INCOME PER HEAD IN THE TOP 100

RANK COMPANY FEE PER HEAD %CHANGE FEE INCOME STAFF

(pounds) (pounds)

04 03 %chnge 04 04

1 M: Communications 201,123 180,000 12 4,223,583 21

2 The Policy Partnership 153,540 85,944 79 1,535,409 10

3 London Communications

Agency 127,206 115,019 11 1,144,858 9

4 Galliard Healthcare

Communications 121,867 112,012 9 2,802,942 23

5 Powerscourt 115,000 - - 1,035,000 9

6 Chandler Chicco Agency 106,705 102,442 4 3,307,868 31

7 AD Communications 105,149 99,264 6 1,682,391 16

8 Freud Communications 100,684 96,439 4 9,564,982 95

9 Axicom 100,566 99,741 1 2,011,326 20

10 Ashley Communications 99,914 107,180 -7 1,099,064 11

Taken from the Top 100 agencies.

 

TOP PERFORMERS OVER 5 YEARS

RANK COMPANY % GROWTH

5 years % per year+

1 Brands2Life 386.98 37

2 Media Strategy 280.73 31

3 Haslimann Taylor 237.64 28

4 Atlas Media Group 180.08 23

5 Shine

Communications 117.07 17

6 Golley Slater

Public

Relations(1) 97.92 15

7 Pegasus Public

Relations 96.44 14

8 The ITPR Group 73.80 12

9 Colman Getty PR 73.60 12

10 Ptarmigan

Consultants 69.73 11

FEE FEE FEE FEE FEE

RANK COMPANY INCOME INCOME INCOME INCOME INCOME

04 03 02 01 00

(pounds) (pounds) (pounds) (pounds) (pounds)

1 Brands2Life 2,267,357 2,034,126 1,332,303 917,812 465,596

2 Media Strategy 1,736,135 924,208 650,000 480,000 456,000

3 Haslimann Taylor 1,631,688 1,404,431 1,127,308 866,736 483,261

4 Atlas Media Group 1,916,629 1,551,020 1,318,567 1,006,966 684,324

5 Shine

Communications 2,089,462 1,806,810 1,501,567 1,191,580 962,590

6 Golley Slater

Public

Relations(1) 4,259,828 2,621,192 2,427,667 2,390,258 2,152,294

7 Pegasus Public

Relations 1,006,256 859,788 790,187 574,118 512,257

8 The ITPR Group 1,294,546 1,284,842 881,489 864,484 744,839

9 Colman Getty PR 1,904,335 1,738,118 1,404,671 1,131,546 1,096,941

10 Ptarmigan

Consultants 2,534,230 2,177,166 1,993,301 1,836,545 1,493,121

Taken from the Top 100 agencies that have shown consistent growth over

the past five years.

(1) Includes NP for 2004.

+ Compound growth

 

FASTEST-GROWING AGENCIES IN THE TOP 100

RANK COMPANY TOTAL PR INCOME (pounds)

04 03 % change

1 Resolute Communications 2,082,316 1,088,819 91

2 Media Strategy 1,736,135 924,208 88

3 William Murray Group(2) 1,425,077 792,295 80

4 Four Communications 3,166,591 1,834,723 73

5 Golley Slater Public

Relations 4,259,828 2,621,192 63

6 The Policy Partnership 1,535,409 945,385 62

7 The Big Partnership(3) 3,324,715 2,071,471 61

8 COW PR 1,127,555 717,478 57

9 Citypress PR 1,094,191 745,084 47

10 London Communications

Agency 1,144,858 805,139 42

RANK COMPANY STAFF CLIENTS

04 03 % change Retainer Project

1 Resolute Communications 25 14 79 13 6

2 Media Strategy 22 12 83 18 20

3 William Murray Group(2) 20 21 -5 21 18

4 Four Communications 33 26 27 36 20

5 Golley Slater Public

Relations 83 43 93 231 40

6 The Policy Partnership 10 11 -9 12 29

7 The Big Partnership(3) 66 36 83 85 36

8 COW PR 16 16 0 10 5

9 Citypress PR 16 16 0 20 12

10 London Communications

Agency 9 7 29 15 14

Taken from the Top 100 agencies.

(2) Includes What Matters PR, acquired February 2004.

(3) Acquired Catchline Communications in August 2004. Also includes Big

Media Services.

- The Policy Partnership saw fee income per head jump 79 per cent from

£85,944 to £153,540 in 2004

- More than a third of the top performers over five years are based

outside London

- Healthcare accounts for 100 per cent of business for Resolute

Communications, the fastest-growing agency in the Top 100

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