Although the drugs watchdog's crackdown primarily aims to stamp out misleading ads, the MHRA also plans to shame firms it deems to have engaged in activities such as providing medical professionals with inappropriate hospitality.
CEO professor Kent Woods said in a statement: 'It is vital that we tackle poor practice swiftly and effectively.'
Firms that are frequently in trouble with the MHRA will have their entire promotional activities reviewed.
The MHRA hired its first director of comms, Simon Gregor, just two months ago (PRWeek, 7 January) to bolster its own PR.
See At a Glance.