City & Corporate: Polhill to raise Tru-Est profile

Private wealth management publisher Tru-Est has hired Polhill Communications in a bid to position itself as the authority on managers of private money.

Tru-Est chairman and editor-in-chief James Anderson said it had brought in Polhill at the end of last month following a five-way pitch.

'We realised that if we tried to raise our profile on our own it wasn't going to work,' said Anderson.

Tru-Est publishes PAM (Private Asset Managers) in its UK and international editions. The guide has information on private wealth managers and analyses the private wealth market.

Tru-Est also runs consumer site PAMonline.com and daily news service thewealthnet.com.

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