Called Vote OK, the group is eager to raise the profile of the rural vote, which it says has been shunned in recent elections.
Vote OK has identified 120 marginal seats where it will focus its activity.
It has assigned a campaign leader and 100 volunteers to each marginal to canvass and distribute campaign information.
However, it is not necessarily supporting Conservative candidates, said co-founder Charles Mann: 'We are going to be reinforcing and facilitating the campaign of our candidate of choice.'
Media Analysis, p18.