Symbian calls in B-M for global PR

Mobile phone software giant Symbian has hired Burson-Marsteller on a global basis.

The brief is thought to be worth more than £100,000.

Text 100, which had held the account for three years, was not invited to take part in last December's pitch.

The contest is believed to have come down to a two-way shootout with Golin Harris.

B-M corporate and technology managing director Jonathan Jordan and director Jonathan Dinkeldein lead the account and will focus on Europe, the US and Japan.

Majority-owned by mobile giant Nokia, Symbian was set up to compete with Microsoft for dominance of operating systems for handsets, with advanced features such as video telephony and email.

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