City & Corporate: Finsbury secures RDF Media's £60m flotation brief

Independent TV production house RDF Media has drafted in Finsbury to handle the financial comms campaign around the company's planned £60m AIM listing.

The company, which is responsible for the hit TV series Wife Swap and Faking It, announced its flotation plans on Monday.

It is hoping to capitalise on changes in the way independent producers work with UK broadcasters, while latching onto the success of last month's AIM flotation of rival independent producer Shed Productions.

RDF chief executive David Frank and other senior executives could sell about half of their holdings in the group, which are part of the 62 per cent held between RDF directors and staff.

UK venture capital group Sagitta Private Equity holds a further 20 per cent of RDF with entrepreneurs Neil Record and Les Halpin holding most of the remaining stock.

Frank said the company wanted to use the money raised from its listing to give 'an acquisition currency' ahead of the expected consolidation of the independent production sector and to set up a scheme to reward RDF staff with shares.

Finsbury partner James Leviton is handling the comms offensive around the float.

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