Media Relations: WEXAS promotes product diversity

Independent travel club World Expeditionary Association (WEXAS) is to share its experience and knowledge in a campaign that shows off its range of services.

Media relations by BGB Communications will draw on the club's history to position it as an independent and intelligent source of comment on travel issues.

WEXAS is best known for its expeditions and honorary presidents, such as comedian Michael Palin and conservationist David Bellamy, said BGB managing director Debbie Hindle.

She said the association needed to explain its other services - traditional travel accounts for the majority of its business.

The appointment follows the arrival of Nathan Philpot last November as marketing director at WEXAS, which has traditionally used agencies on an ad hoc basis.

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