Healthcare: Awareness campaign close-up - Colon cancer body targets Scotland

Organisation: Colon Cancer Concern

Campaign: Bowel Cancer Awareness Month

Date: April 2005

PR team: In-house

The launch of Bowel Cancer Awareness Month on 1 April heralds the opening of Colon Cancer Concern's (CCC) Scottish office. The charity will focus its PR for this year's campaign, which aims to raise awareness and funds, north of the border.

The charity will launch an initiative called '1,000 Get Togethers', backed by actress Honor Blackman, which aims to get 1,000 supporters to organise a get-together and raise a minimum of £50 each.

A patient survey, funded by drugs firm Roche, on treatment choice and availability for bowel cancer will also be launched.

Incidences of bowel cancer in Scotland are some of the highest per head of population in Europe and there are 'several related issues, such as lifestyle and diet, that need addressing', according to CCC.

Both sexes over the age of 50 are targeted by the PR, with the stress on symptom awareness, but CCC also aims to show how people can cut the risk of developing the disease and will target appropriate lifestyle messages at younger people.

A party will be held at its Edinburgh office on 28 April, while a fundraising evening will take place in London on 21 April.

'With new drugs becoming available and a screening programme being launched in 2006, taboos are breaking down and bowel cancer is at last being noticed by the media,' said CCC press and PR officer Claire Jagot.

For further information contact Claire Jagot on 020 7381 9711.

www.foresightonline.co.uk.

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