Byfield, who has focused on winning new business for the past three years, said of Keable's exit: 'We've become very top heavy. Our income did not justify the role. It has not been a year of significant growth. We have stood still in terms of income generation and client wins.'
He said the agency, which specialises in helping clients win planning permission, working on a project basis, won 190 clients last year and was only 'slightly up' on that rate so far this year.
The agency had become 'hidebound with processes' and had developed a 'culture that was not as keen on securing outcomes for the client as it should have been', he added. PPS, which employs 38 staff across five offices, has also taken on Bill Jones as a non-executive director. He maintains his non-executive roles of chairman at Penrose Financial and Lexis PR and director at Shine Communications.
Byfield said the restructure means the five offices are now more responsible for their own performance; associate directors and directors will spend more time on client work rather than agency management.
Keable was at PPS for eight years and has been on gardening leave since mid-January. He declined to comment on the circumstances of his departure.