Yorks shop takes Robin Hood brief

Yorkshire-based So ... PR will promote the opening of Britain's newest international airport - Robin Hood Airport Doncaster Sheffield.

The former RAF airbase has been transformed to cater for 2.3 million passengers and 50,000 tonnes of freight a year.

In the lead-up to its 28 April opening, So ... PR is targeting local media across South Yorkshire, North Nottinghamshire and North Lincolnshire, emphasising the airport's economic benefits.

From May, So ... PR will promote available routes, which include 11 European destinations.

The agency will also handle international comms to attract tourists to the UK.

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