Caravan show reviews PR

Caravanning's image is set for an overhaul as the Caravan and Outdoor Leisure Show puts its PR account up for pitch.

The event organiser wants to show that caravans are not the preserve of older enthusiasts and can be modern and stylish.

It wants to boost the appeal of its three UK shows among first-time caravan buyers in their 30s and early 40s and raise awareness of the range of caravans at the shows.

Six-year incumbent Mason Williams is repitching against Good Relations, Seventy Seven PR and Koan. Tara Palmer-Tomkinson has previously opened the show.

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