Leisure centres in PR fightback

Local leisure centre provider Leisure Connection has hired Euro RSCG Leedex to attract those disillusioned by the price and commitment demanded by private clubs.

Leedex will position the company, which manages more than 100 fitness clubs and sports centres for local authorities and Sport England, as an expert on gyms and fitness issues.

It will also attempt to boost its profile as a national brand.

The agency took the remit from 17-month incumbent agency Promote PR after a non-competitive pitch.

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