Media Relations: Jiffy to celebrate 40th anniversary

Packaging company Pactiv Jiffy has dug into its picture archives to promote its retro qualities in a consumer campaign for Jiffy's 40th anniversary.

A campaign by Spreckley Partners will use a light-hearted tone to demonstrate how Jiffy can help people, including examples of novel uses of its products.

It will also launch products through consumer titles and trade media.

'You have to overcome consumers taking it for granted and show how it is moving forward,' said Spreckley director Lindsay Spencer.

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