Media Relations: What The Papers Say - Oyster cashes in on card usage

Transport for London's (TfL) announcement of plans to make its Oyster card a vehicle for e-payments generated favourable but limited media exposure.

Reports were fuelled with statements from TfL, while Mayor Ken Livingstone's support encouraged headline reviews.

The Guardian, however, could not resist having a pop at the Mayor's expanding remit: 'Not content with running the Tube, buses and congestion charging, Ken Livingstone plans to develop his own "e-money",'(5 March).

The only negative response to attract more than a single mention was from Lynne Featherstone, Liberal Democrat member of the London Assembly.

'The Oyster card must deliver on its original promise of providing ticketless travel for all Londoners on the whole public transport network before embarking on a bid to remove cash from society' (politics.co.uk, 4 March).

Anyone worried about a cashless society, should be reassured by the TfL comment that 'people will still need a few bits of small change to give to buskers on the tube' (The Guardian, 5 March).

Analysis conducted by Echo Research from data supplied to PRWeek from NewsNow. www.echoresearch.com www.newsnow.co.uk.

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