Sudan 1 scandal hits confidence

One in three Britons feels less confident about food safety as a consequence of the ongoing Sudan 1-affected product recall, according to a poll published this week.

Despite efforts by the Government, retailers and food firms, public faith in the food they eat has been hit by the scandal, which has now seen 580 products pulled from the shelves.

Londoners appear most worried about food safety (at 33 per cent), compared with just 18 per cent in the North.

Meanwhile, more women than men - one in three and one in five respectively - have been put off buying some of the UK's largest food brands, according to the survey by PR firm Razor, which polled 1,000 people.

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