Surprise profit warning dents Boots' reputation

High-street chemist and retailer Boots dropped to the bottom of this week's Reputation Monitor after surprising the City with a profit warning just six weeks after claiming it was on track to meet analysts' forecasts.

Allders was second from bottom after it emerged that administrator Kroll had sacked three of the retailer's executives without a payoff. The firm hit the foot of the table when it was placed into administration last month (PRWeek, 4 February).

Bank HBOS took top spot after announcing a £750m share buyback scheme and record profits. Reputation Monitor is compiled from Thomson Intermedia's National News Index, a measure of media sentiment that excludes stock market reports and passing mentions.

REPUTATION MONITOR 1-7 March 2005

Ranking Rank last week Organisation NNI

Best performers

1 23 HBOS 132.1

2 5 Prudential 118.5

3 17 William Hill 91.6

4 53 Asda 81.3

5 38 Electronic Data Systems 72

Worst performers*

1 1,624 Boots -94.1

2 93 Allders -42.1

3 1,760 FSA -41.4

4 1,117 BBC -23

5 38 Associated Newspapers -22.2

Source: www.newsmetrics.co.uk/Thomson Intermedia plc *Rank last week is

position from bottom of table

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