Isis PR secures National Trust job

The National Trust has hired its first retained PR agency for a campaign to boost the number of paying visitors to its historic houses, gardens and industrial monuments.

Oxford-based Isis PR is managing a year-long media relations drive.

Account manager Kate Hiley said: 'We will target publications that would not normally cover the trust, such as tabloids and women's weeklies; we will make heritage more fun to people who would normally choose to go to theme parks'.

Isis will also promote the trust's houses as ideal places to get married.

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