Frank publicises Norton Effect DVD

Target Entertainment is promoting its Graham Norton Effect DVD by piggybacking publicity for the comedian's forthcoming BBC1 show.

Frank PR will boost awareness of the Effect series, which has previously only been seen on BBC Three in the UK. It is targeting the reviews sections of the national press and fashion media by offering access to Norton's stylist.

The DVD, released this week, features highlights of the New York-based series, including an interview with Macaulay Culkin.

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