Thames and Chilterns: The CIPR PRide Awards 2004/5

PR TEAM OF THE YEAR - GOLD - IN-HOUSE - Luton Borough Council

The judges were impressed with this PR team, which it said was a worthy winner. Clear evidence of results was shown, with a range of comms initiatives employed to support services targeting local business and the community.

A monthly magazine and comprehensive website were among its achievements, with responses timely and accurate, providing information on a range of issues. Council comms were proactive and customer-centred, while internal comms was strong. The programme backing its employee survey demonstrated the importance of good communication.

PR TEAM OF THE YEAR - GOLD - Consultancy Companycare Communications

The agency has shown quality, creative drive and teamwork across a range of accounts from home furnishings to smartcards. With big-name clients including Beefeater and Kodak, Companycare has shown its mettle with blue chips across the B2B, tech, consumer and corporate spheres. As well as communicating key messages, it has shown good growth and team development, with strong financial performance. The team's Silver award-winning work with Retail Logic and Siemens Communications attracted plaudits from the panel, who praised the team's methodical approach.

PR PROFESSIONAL OF THE YEAR - WINNER - Pam Calvert - Communications Management

This year's Norman Manners Award goes to St Albans-based Pam Calvert. The judges said she was 'nationally respected' for the work of her reputation consultancy, Communications Management, a renowned specialist in workplace issues and all aspects of higher education. The panel praised above all the 'sheer professionalism of her work' - highly appropriate since the award was created to honour a PR practitioner whose work follows in the proud tradition of Norman Manners.

GRAND PRIX - GOLD - Slough Borough Council: Keep Slough Green & Tidy

The judges praised this superb campaign, which aimed to highlight the cost of household waste and boost recycling. It employed, among other tactics, quirky statistics to illustrate its message. For example, Slough annually produces 60,000 tonnes of rubbish, the same weight as 7,500 double-decker buses. Instead of putting 80 million cans into the area's landfill sites every year, residents were urged to recycle them. Litter targets included those who dropped cigarette ends, while schemes to collect garden waste were promoted with poster campaigns. A worthy winner.

THE CONSULTANCY VALUE AWARD SPONSORED BY THE PRCA

SILVER - BLUE ZEBRA PR - Pet Vaccination is vital (Intervet UK Ltd)

A proactive approach anticipated likely responses in a well-researched effort.

SILVER - COMPANYCARE COMMUNICATIONS - Boosts the bottom line for Retail Logic (Retail Logic)

Clear identification of objectives were among the reasons for success here.

INTEGRATED PR CAMPAIGN

SILVER - SLOUGH BOROUGH COUNCIL - Keep Slough Green & Tidy

The judges praised this community campaign, which aimed to highlight the cost of household waste and boost recycling. Using quirky statistics to illustrate its message, it got positive media and public feedback.

PUBLIC SECTOR PROGRAMME

SLOUGH BOROUGH COUNCIL - SILVER - Keep Slough Green & Tidy

An impressive amount of good quality press cuttings were testament to the success of this superb community project.

UNIVERSITY OF HERTFORDSHIRE

The Launch of a New Campus - The De Havilland Story

PUBLIC AFFAIRS/LOBBYING PROGRAMME

SILVER - WORLD VISION - Closing the eight day loophole

This well-planned submission was clear and easy to read, achieving extraordinary results by getting an important issue into the public eye. The panel even went so far as to say they thought this was one of the best entries in all categories.

LOW BUDGET CAMPAIGN

BLUE ZEBRA PR - SILVER - Pet Vaccination is vital (Intervet UK)

Blue Zebra's strong, proactive approach to this low-budget campaign was worthy of note. The agency prepared thoroughly, anticipating the likely responses in this well-researched effort and correctly identifying that it is possible to turn a contentious issue into a positive promotional opportunity.

BUSINESS TO BUSINESS CAMPAIGN

COMPANYCARE COMMUNICATIONS - SILVER - Siemens Life Works; New Media; New Message (Siemens Communications)

The judges were particularly taken with how newsworthy the message was here, with the agency successfully upping name awareness on behalf of the client.

ISSUES OR CRISIS MANAGEMENT CAMPAIGN

BLUE ZEBRA PR - SILVER - Pet Vaccination is vital (Intervet UK)

Blue Zebra's strong, positive approach to this campaign was worthy of note, said the judges. The agency prepared thoroughly, anticipating the likely responses in a well-researched effort and correctly identifying that a contentious issue can be turned into a positive promotional opportunity.

NEWSLETTER

UNIVERSITY OF LUTON - SILVER - University Life

The University of Luton's publication showed good planning and strong research. The judges were taken with the front cover story, which they thought engaging, and also liked its quite old-fashioned visual style. They added that it was a particularly good entry, given that its budget had not increased.

IN-HOUSE CAMPAIGN

YELL - SILVER - Yellow Woods Challenge

Clear objectives and strategy were among the cornerstones of this effort from Yell, and the judges particularly liked the repetition of important messages to target audiences. Presentation was excellent and evaluation professional, well-resourced and efficient. Photography was also good in this worthy winner.

USE OF INTERNAL COMMUNICATION

LUTON BOROUGH COUNCIL - SILVER - Employee Survey

Strong research has had an effect throughout the organisation, which demonstrates the importance of good communication, said the judges. The survey did what it said, getting staff involved. The council learnt from the strong respons, too.

USE OF PHOTOGRAPHY, DESIGN OR NEW MEDIA

COMPANYCARE COMMUNICATIONS - SILVER - T.G.I. Friday's bar team challenge(T.G.I. Friday's)

The pictures were very well thought out and the results were also good.

LUTON BOROUGH COUNCIL - SILVER - Luton First

The judging panel praised the clarity of the objectives in this campaign.

CHARITY OR NON-PROFIT CAMPAIGN

YELLOW PAGES - SILVER - Words Worth Reading

The judges said this campaign was simple, but very carefully thought through with clarity of objectives and strategy to the fore. It was also creative in its implementation, they said, achieving fantastic results across a variety of media - both in terms of coverage and in terms of meeting organisational objectives.

COMMUNITY CAMPAIGN

SLOUGH BOROUGH COUNCIL - GOLD - Keep Slough Green & Tidy

A terrific campaign that garnered a host of positive media and public feedback.

YELL - SILVER - Yellow Woods Challenge

The judges liked Yell's devices to repeat key messages to target audiences and said its presentation was excellent.

TRADE OR TECHNICAL CAMPAIGN

COMPANYCARE COMMUNICATIONS - SILVER - Companycare Reveals the Best Kept Secret in Retail (Retail Logic)

Companycare's methodical approach paid dividends. This was a good 'bread and butter' campaign that showed how a professional team should go about its business. Feedback was also positive.

YOUNG COMMUNICATOR

RICHARD FOGG - WINNER - Companycare Communications

This enterprising young PRO on technology accounts impressed the judges.

LAURA GARBAS - WINNER - University of Luton

This media manager's tireless work and determination has helped push the university onto the agenda in the region.

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