Diary: Kalashnikov goes out with a bang...

Drinks industry watchdog the Portman Group's decision to effectively ban Kalashnikov Vodka - for the name's association with violence - could be an issue for a number of rival drinks brands.

Are we going to see the end of other established brands named after implements of death? What of Spitfire and Bombardier beer, Claymore Scotch Whisky and Bulleit Bourbon?

So asks Kalashnikov Joint Stock Vodka Company MD John Florey, who questions the independence of a body funded by the major alcohol companies.

Meanwhile, Diary wonders why it took so long for the Portman Group to crack down on the name in the first place.

Kalashnikov Vodka, er, exploded onto the scene last April with a rapid-fire succession of media coverage. However, it took until late October for the Portman Group to begin its investigation, by which time Kalashnikov had spent £50,000 on a Talk Loud-led PR campaign.

'All publicity is good publicity,' shrugs Florey, marvelling at the high-profile worldwide coverage it has attracted since the ruling.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Growing number of clients plan PR budget increases

Growing number of clients plan PR budget increases

The number of marketers planning to increase their PR budgets during 2014 has climbed, according to the latest quarterly Bellwether survey by the Institute of Practitioners in Advertising.

Max Clifford trial jury to continue deliberations tomorrow

Max Clifford trial jury to continue deliberations tomorrow

The jury in the trial of celebrity publicist Max Clifford has been sent home after a second day of deliberations about its verdicts on 11 charges of indecent assault.

Champagne producer Charles Heidsieck appoints Story PR