WS out as Penna rebrands arms

HR consultancy Penna has dropped Weber Shandwick after it rebranded various subsidiaries under a single brand.

Penna head of marketing Trevor Lambert said WS had pitched for the combined account after working with the firm's City-focused operations but reappointed Flagship Consulting to an account that incorporates WS's old brief.

The company brought its divisions under the Penna brand last year.
Flagship's brief is to provide strategic advice to Lambert for the group as a whole.

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