Hsd wins eczema brief in Ireland

DUBLIN: Japanese firm Fujisawa has called in hsd communications to handle a medical education campaign targeting GPs as it seeks to boost sales of eczema ointment Protopic across Ireland.

Fujisawa has become one of the sponsors of four forthcoming medical meetings, in conjunction with the Primary Care Dermatology Society in Ireland, on different aspects of dermatology.

An eczema meeting, at which Protopic will be promoted, is slated for May; meetings on acne, psoriasis and sun damage are also planned.

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