Media relations: 2 Minutes with... Peter Hart, Editor, Top of The Pops magazine

Why go fortnightly?

Our readers' favourite element of the magazine is the backstage gossip section, so the increase in frequency from a monthly to a fortnightly will allow us to get that to them more often and make the most of the exclusive content we get from the TV show.

What can PROs give?

We will be expanding our coverage into pop-related fashion for the first time and this is an area that PROs can contribute to. We also have music reviews pages and we're always up for featuring competitions and promotions that fit in with the magazine.

What competitions do you want?

They need to be exclusive. They range from signed merchandise to 'money can't buy' prizes, such as meeting a band member or VIP days and pop star makeovers. I'd be happy to hear from non-music brands as long as there's a link to the world of pop.

What do PROs need to know?

Exclusives are absolutely vital. We only use photographs that are exclusive to Top of the Pops. We are 100 per cent pop, but in the widest possible sense. So we have covered Green Day from the rock side, Destiny's Child and Usher from RnB and derivative pop such as McFly and Girls Aloud.

What are your links to the TV show?

We have a backstage presence at the show and do a lot of backstage interviews.

But given our frequency we have to cover other acts with music due to be released. We have daily conversations with music PROs but we're also always grateful to hear ideas from PROs as long as they reflect the needs of a 12-year-old pop music fan.

What are your own pop credentials?

I was editor of our sister magazine It's Hot for three years and was features editor at Bliss. So after ten years of dealing with teenage girls, I know how important pop music is to teenagers and I hope I'm still in touch with their interests.

Circulation: 216,954

Deadline: Three weeks

Frequency: Fortnightly

Contact: 020 8433 3910

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