Public Sector: Defra highlights illegal food risks

The Department for the Environment, Food and Rural Affairs (Defra) is aiming to raise awareness of illegal food imports to Londoners.

A specially commissioned mobile unit is to spend the next two months touring the capital's boroughs to educate communities, particularly those with a high proportion of ethnic minorities, about the dangers and risks of bringing illegal food imports into the UK from outside the European Union.

The London tour will last until the end of March and follows a similar tour in the rest of the UK.

Meat, dairy, fruit and vegetables can carry diseases that have the potential to get into the food chain, and most people bring them into the UK not knowing that they are illegal, said a Defra spokeswoman.

The mobile tour is being promoted by retained agency Media Moguls via media relations to the ethnic minority press, local and regional papers and broadcasters.

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