CPP calls in Bite for profile raising

Creating Profitable Partnerships (CPP), provider of consumer insurance products such as Card Protection Plan, has hired Bite Communications to raise its profile with potential business partners. The move ends Financial Dynamic's hold on the account.

CPP aims to 'make a bad day better', with stolen credit card assistance, mobile phone insurance and protection against identity theft.

Bite won the account after a five-way pitch including FD. CPP has expanded FD's original brief to include B2B and corporate comms work.

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