BGB wins regional Thomsonfly brief

Thomsonfly, the low-cost airline from holiday firm TUI, has drafted in BGB Communications as it prepares to start flights from Bournemouth and Doncaster.

Consumer PR activity will aim to demonstrate the ease of flying from a local airport and promote Thomsonfly's destinations.

BGB will plug flights to Valencia, Pisa and Shannon, as well as its Doncaster-to-Dublin service that is set to go head to head with a planned Ryanair route. It will also promote Thomsonfly's sponsorships and links with local charities.

Trade PR highlights the investment in local airports, with Doncaster equipped to handle the new Boeing 777.

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