TBG brings in Publicom for pipeline media work

Transportadora Brasileira Gasoduto Bolivia-Brasil (TBG) has called in Publicom to manage PR for its Bolivia-Brasil natural gas pipeline.

The pipeline, known as Gasbol, is the largest in Latin America, and managed by TBG on the Brazilian side. As a state-controlled company, TBG made its selection via a public bidding process based on the proposal with the lowest price. Five agencies are known to have submitted bids for the work.

It is the first time that TBG, which was founded in 1997 and is controlled by Brazil's state oil monopoly Petrobas, has appointed a PR agency.

Patricia Josua, director of Publicom's Rio office said the agency would be handling press work, and establishing a media relations strategy. It will also provide media training and clipping services. Josua will manage the account, with a team comprised of two others, reporting to Marcia Cauduro, TBG's manager of social responsibility.

Built between 1997-2002, Gasbol transports 30 million cubic metres of natural gas daily from Bolivia's vast reserves to Brazil. It fulfils 60% of the total natural gas consumption of the Brazilian market. More than 82% of the 1,957 mile pipeline is on Brazilian soil.

TBG monitors the pipeline via satellite from its headquarters in Rio.

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