Polfa calls in Pegasus for painkillers campaign

Polfa Pabianice SA has appointed Pegasus Public Relations to run campaigns for painkillers Cefalgin, Ibupar and Natrax.

Focusing on consumers, pharmacists and doctors, the campaign will focus on educational themes such as how pain arises, and promote the drugs as safe and effective. Media relations will concentrate on the medical and women's press, national newspaper and specialised internet portals.

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