Rediffusion has been tasked with highlighting Oracle's strength in the applications market, consolidated by the the Peoplesoft and Retek takeover.
Account supervisor Deeba Ali will handle the account, alongside account executive Neeraj Sharma, reporting to Anupama Chopra, associate vice president of Rediffusion.
"The brief given to Rediffusion was to create a communications plan, which will position Oracle as the global technology leader that simplifies and modernizes companies' key business processes. The PR plan had to work towards elevating Oracle's position to top of mind recall among decision makers in Corporate India," said Anupama.
She added that the main communication goals were to strengthen Oracle's brand as the world's largest and best-known Database Company and to generate high awareness of the benefits of Oracle's Business Applications.
Road shows are planned for Oracle's technology experts. 'We have plans for go-lives with clients who have benefited from Oracle applications, corporate stories highlighting Oracle's business focus and leadership in technology applications.'