ADAC restructures comms

The Allgemeine Deutsche Automobil-Club (ADAC) in Munich has restructured its publicity department, appointing Kay Laudien as deputy to head of publicity Michael Ramstetter.

The press office and electronic media – including TV, radio and internet editorial teams – have been combined to create a new external communications division, which will be the responsibility of former head of the press office, Dieter Wirsisch.

ADAC is the largest automobile club in Europe and the third largest in the world, after the AAA in the USA and the JAA in Japan.

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