Diary: Quintus puts up a desperate fight

PR showed its pugilistic credentials last Sunday night's when a team of consultants from Quintus Public Affairs on BBC2's computer-generated battle series Time Commanders.

The Quintus team had specified 'communication' and 'crisis management' as their advantage in directing Republican Rome's army in the battle against the Macedonians (played by the computer), which took place in 197BC in modern Greece.

But planning and direction was chaotic among generals, account director Craig Keeley and account exec Caroline Evans, who failed to direct strategy to captains, account execs Jo Thornton and Ruth Westoby. Indeed, they did much better when ignoring orders.

The team, at times given desperate advice by presenter Richard Hammond, improved on Rome's historical victory by killing King Phillip of Macedonia.

But the guiding hand of MD Chris Guyver might have helped.

Guyver had dropped out for a business trip to Las Vegas to help client Rank Group with the forthcoming gambling bill, another historic battle that will clearly need a bit more strategic direction.

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