Ogilvy maintains stroke brief in US

WASHINGTON: Ogilvy PR Worldwide has retained its grip on an account – valued at almost £6m over the next seven years – to boost awareness of stroke symptoms across the US.

The agency is to take its ‘No Stroke in the Community’ campaign to cities with a high incidence of strokes, teaming up with health professionals and bodies such as Hispanic health specialist the National Council of La Raza.

In each city, ten to 12 ‘stroke champions’ – such as religious leaders and health practitioners – are being educated on the signs of stroke.

The campaign aims to get victims to seek help within three hours, when the chance of survival is greatest.

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