Awareness campaign close-up: FPA anniversary focus on choice

Organisation Family Planning Association (FPA) Campaign Contraceptive Awareness Week 2005 PR team In-house Date 14 February-20 February PR budget £20,000

The Family Planning Association (FPA) will mark its 75th anniversary this year by highlighting the increased contraceptive choices available now compared with when it was founded.

The FPA used a reception this Wednesday at the House of Lords to unveil its plans for the year, ahead of the start of the ninth Contraceptive Awareness Week, which kicks off on 14 February.

The week is designed to boost awareness among health professionals, the public and the media of contraception and the issue of choice. A free, one-off magazine about the FPA’s history will be distributed. Postcards and posters will be sent to health professionals.

The awareness week itself will see the results of research revealed on how attitudes have changed in the past 75 years. ‘The research is more reflective than before, and more likely to make good feature material over the course of the year, rather than just one burst of hard news,’ said FPA comms manager Melissa Dear.

Sexual Health Week, from 1-7 August, will see ‘harder’ news, with the launch of a report into the economics of sexual health services.

This Wednesday (9 February), the FPA began a campaign to raise funds for its ongoing ‘Speakeasy’ project, which aims to encourage parents to talk to children about sex. For further details contact the FPA press office on 020 7923 5202.

Awareness campaign data supplied to PRWeek by Foresight. Visit www.foresightonline.co.uk.

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