Sarantel hires ahead of AIM

Mobile phone antennae maker Sarantel this week launched a financial comms offensive exploiting concerns about handset radiation ahead of its flotation on AIM in March.

The firm, which claims to be the only maker of internal antennae, has hired Smithfield to handle media and analyst relations and Fuse PR for trade media.

‘The antennae have better reception and produce less radiation. Were there to be a health issue with the amount of radiation mobile phones produce, Sarantel would be well placed to profit from it,’ said Rob Saunders, an analyst at Arbuthnot Securities, broker to the flotation.

Last month, Sir William Stewart of the National Radiological Protection Board urged parents not to give phones to children under the age of eight.

Although Stewart’s report to the government on whether mobile phone use could be harmful was inconclusive, Communic8, the first mobile phone firm to launch a handset for children, suspended sales the same month.

Smithfield associate director Sara Musgrave is leading the account and reports to Sarantel CEO David Wither and CFO Sitkow Yeung.

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